Bottles and battles. The story of Guido Berlucchi told by the mind behind the success.
An interview with Franco Ziliani, unanimously considered the “father of Franciacorta”. Together with Guido Berlucchi and Giorgio Lanciani, in 1955 he founded Guido Berlucchi of Borgonato, Brescia, and had the idea for Pinot di Franciacorta 1961, the first wine produced using the classic method in the territory.
Read MoreWine2wine: how to improve the image and consolidate the brand in the world of wine.
Interview with Giacomo Bersanetti, Senior Art Director of SGA Corporate and Packaging Design by wine2wine.
Read MoreCommunicating wine: the global vision of Giovanni Minetti.
Interview with Giovanni Minetti, professor of agronomy specialised in viticulture and enology at the Agricultural Faculty of the University of Turin; managing director of the historic Fontanafredda for 17 years; president of the Consorzio di Tutela del Barolo, Barbaresco, Alba, Langhe e Roero for six years and now managing director of Terre Miroglio.
Read MoreThe future belongs to those who believe in the beauty of their dreams. (Eleanor Roosevelt).
SGA and NokNok, two companies that have matured specific experience and expertise over the years, have joined forces in a partnership project with the aim of managing communication in the wine & food sector to offer an even wider range of services.
Read MoreTag Global design, Packaging
Restyling for René Briand: valorize the authenticity.
Brandy René Briand is a distillation of excellent selected wines, aged for more than three years in oak barrels: a trait suitably promoted by the new packaging. SGA above all wanted to increase the perception of prestige, beginning with the symbol, which was redesigned to be more coherent with the logotype. The use of a more refined gold laminate also helped to increase the perceived value.
Read MorePrint Buyer: communicating wine through design, culture and creativity.
Giacomo Bersanetti is one of Italy’s most acclaimed designers of wine labels and packaging and talks about aesthetic trends in the sector’s communication projects. Colours, shapes, the attribution of noble qualities, and packaging. And the entire system of “signs” that make wine a world of culture and emotions.
by Achille Perego
Read MoreEmilio Pedron: faithful to ourselves, without stereotypes.
An interview with Emilio Pedron, an outstanding leader in the world of Italian wine and the managing director of Bertani Domains, part of the Angelini group which comprises numerous wine producers from Italy’s most prestigious wine producing regions.
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Stora Enso blog: sparkling wine in harmony with nature.
In Stora Enso blog, company founded in 1288 and considered the most ancient paper industry of the world, you can read a brief article about our secondary packaging project for Animante by Barone Pizzini, the sparkling wine brut of this historical winery in Franciacorta.
“The package is designed by SGA Wine Design. Its distinctive features include natural brown and cream colours, a printed, textile-like pattern that is pleasing to the touch and shows no fingerprints.”
Design Tribune Magazine: Packaging is a supermedia.
Wine is a product inevitably linked to time. How much and in what way does this characteristic impact branding and image strategies?
Giacomo Bersanetti answers to Design Tribune.
Source: www.designtribunemagazine.it
Read MoreTag Global design, Interview, Packaging, Press
