Alois Lageder: the art of wine
Interview with Alois Lageder, proprietor of the homonymous winery, president of the Bolzano Museum of ContemporaryArt until 2010 and president of the Alto Adige Ecoinstitute since 2008.
Read MoreTag Biodynamic, Brand, Global design, Interview, Packaging, Video
Renewal is a natural process
There are moments that mark the defining stages of one’s evolutionary process, important steps that signify growth and express the will to dialogue with an international audience.
A new studio, a new website and a new domain: renewal is natural.
Read MoreTag Web site
Wine and design: Interview with Aldo Colonetti
Aldo Colonetti, philosopher, historian e theoretician in art, design and architecture.
Since 1998 he has been Scientific Director of IED Groupand Vice-president of Francesco Morelli Foundation and the European Institute of Design. Since 1991 he has been the Director of the contemporary architecture and design magazine Ottagono.
We met him for going deeply in the relation between wine and design.
Read MoreBuilding a team spirit to achieve new markets: interview with Gianni Legnani
Video interview with Doc. Gianni Legnani, a relevant figure which makes the history of communication and marketing in wine’s field.
In this clear analysis he identifies weakness and strenghts of Italian wines; the change of situation of consumption and the strategies should be followed to increase our market share.
2014 - Ottagono: to protect and display
lt is not enough to create and produce a product: it also needs to be contained, preserved, protected, transported, displayed ...and naturally communicated. Over the years the communication function of packaging has assumed an increasingly important role, to the extent that i t has become an inseparable complex of elements that dialogue together and with the consumer.
Interview with Giacomo Bersanetti and Angelo Gaja by Erica Marson.
Read More2013 - Artlab: Labels and colour
Wine producers too, have begun using colour to increase the recognisability of the brand.
Sonia Pedrazzini, designer and journalist with Artlab, met with SGA to discuss this theme.
The future of communication in the world of wine production
An interview with Paolo Panerai, a name that is synonymous with enormous success in various sectors of media, and also fields of excellence such as wine production.
He is the owner of several prestigious Italian companies, including Castellare di Castellina in Chianti, Rocca di Frassinello in Maremma and Feudi del Pisciotto in Sicily.
Read More