Future scenarios for wine
Interview with Marilena Colussi, director of sociological and marketing research, an expert in the food & drink sector and business consultant. A contributor to the Business Media title of the 24 Ore Group, she is a lecturer and member of the Management of Food & Beverage Masters faculty of the SDA Bocconi University. Once again this year, she conducted in-depth research on wine consumption and trends for the 2nd Report on the supply chain, ‘Vino Futuri Possibili’ (Possible Futures for Wine), published by the media business titles of the 24 Ore Group.
Read MoreBottle caps: historical fragments, modern icons
True connoisseurs do not drink wine: they taste secrets. (Salvador Dalí, 1904-1989)
Don’t even think of throwing them away. They could be worth a fortune. The caps of sparkling wine corks are little gems of technique and design, sought after by hundreds of thousands of collectors in every corner of the world. Should one of the five Pol Roger 1923 caps still in existence fall into your hands, you could sell it for 15,000 euros.
Read MoreTag Global design, Packaging
Secondary by name but not by nature
Though they seem to be things of secondary importance, the mission of clothes is not only to keep us warm. They change the appearance of the world in our eyes and change us in the eyes of the world. (Virginia Woolf, Orlando, 1928)
Read MoreTag Global design, Packaging
Rosé & Rosato: not just a wine but a way of life
“Apart from people, only wines can really tell us their stories by making great statements that echo down the centuries, so that they come before us today with their identity documents intact”. So says Veronelli (source: “Luigi Veronelli. Life is too short to drink bad wines” by Nichi Stefi and Arturo Rota, p.300).
In this complex identity, the colour of the wine is the visual lure that fascinates and stimulates, attracts and intrigues.
Pink, in its infinite varieties ranging from warm coral to golden, is not the colour of a single wine but of two enchanting universes: Rosé and Rosato.
Tag Packaging
Identity, evolution of architecture
Architecture can mould the future, the future choices, the gaze encountering an architectural reality always involves memory, architecture is memory, which excites us and prompts us to seek out and find these emotions in objects of memory.
Read MoreTag Global design
2013 - Wijnalmanak magazine: De Pro
Sara Mutti works for SGA design, an Italian design agency that specializes in wine branding. For thirty years, they have provided the image of well-known wineries: from wine names to logos and from bottles to websites. Italian wineries as Berlucchi, Gaja or Lageder are amont their clients, but also the American Kendall Jackson. For each client SGA develops a specific communication strategy.
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