When ideas meet and join together
Picture: an Enrico Bartolini creation
Viviana Varese, teetotaller, Enrico Bartolini, moderate drinker, Matteo Baronetto, pragmatic taster.
This was the combination that led my mind to skirt over some ideas that have little to do with cooking but a great deal to do with aesthetics. Structural aesthetics, the aesthetics of a perfect game, a fantastic equilibrium, like snowflakes: not a single one is the same as another.
Tag Interview
The creation of value as the cornerstone of a company
Interview with Davide Gaeta, one of the most authoritative and qualified scholars in the sector and a renowned figure in the world of wine. A lecturer at Verona University in the Economics of Wine Production, vinicultural policy, food and agricultural marketing and wine production, Professor Gaeta has always combined significant managerial experience and major institutional posts with his academic career.
He has, for some years, been the owner of the Eleva company in Sant’Ambrogio in Valpolicella, producer of Amarone, and a theorist of “critical consciousness”, that way of doing business based not only on rational choices but on the shared objectives, values and dreams of those concerned in various ways.
Continuous and evolving teamwork in building solid, lasting success that is not influenced by the “throw-away” clarion calls that are so often a feature of the market, even when it comes to advertising. Each with their own specific vocabulary, creating an interdisciplinary dialogue that unites theory with practice, intuition with experience…
Tag Interview
Markets are conversations
Cluetrain Manifesto 1999.
The great change now underway is in the way buying behaviour is more and more influenced by the logic of reputation among consumers and peer pressure. Often companies remain outside these conversations. Even though they have the same means as the consumers, they don’t know how to use them, how to become part of the conversation.
Tag Brand, Global design, Web site
Beyond the company, the stand
Reaching out from the company, going beyond, is a must.
Taking brand value into a physical space, with a formal, comprehensible language, pursuing that long-awaited sense of surprise and involvement that typifies the visitors to a trade fair.
Tag Global design
The Monsordo project on display at the Milan Triennale
The exhibition TDM5: Italian Graphic Arts is being staged at the Milan Triennale until February 24th, 2013.
The exhibition takes in more than a thousand graphic products collected by the three curators: Mario Piazza, Giorgio Camuffo and Carlo Vinti. In the packaging section, the Monsordo of Ceretto project is being displayed, curated by Giacomo Bersanetti and Italo Lupi.
Tag Packaging
The aesthetic side of wine: adorned with excellence
“The intrinsic value of a garment lies in the capacity to appreciate its content”, says the fashion designer Chiara Boni.
“A skilful cut emphasises the personality, the ‘taste’ and the “femininity”.
So the substantial values of a lofty wine, the outcome of effort and hard work aimed at attaining excellence, can be lost if the wine is adorned with a generic livery, not a skilful style that enhances its physical properties and character.
Tag Packaging
Bellavista: a vocation for excellence
According to Mattia Vezzola, it was a professional and personal matter that together took him to Bellavista and the attainment of the heights of quality in expressing the absolute uniqueness of identity and style of a company and a product.
A result achieved through the perfect integration between the various elements involved: “… I have always maintained that the people who collaborate with a company must not limit themselves to giving their professional service, but must feel part of the project of growth, really taking part as a privileged person within the project. That means being able to create themselves, together with the owners, the idea of the corporate brand…”
The importance of image in the start-up phase: the Rocca d'Orcia project
Faced with a well-crafted image of an activity or product, we react positively and are attracted by it: we want to find out more about what we like.
Through the image, we get a preview, a story about what we’re being offered; the decision to give it a name and a symbol are therefore crucial in defining the identity of a brand.
