Fan FranciacortAppassioNati: an unconventional approach for the territory of Franciacorta
FAN FranciacortAppassioNati is an association that was formed one evening over a flûte of Franciacorta - it could not have been otherwise - by a group of seven young people, two girls and five boys, with a passion for their territory and lots of get-up-and-go.
Read MoreTag Naming
Marketing a wine according to Angelo Gaja
Marco Senaldi met with Angelo Gaja to ask him about his opinions on how to create a brand with a wine and what’s his idea of a winning marketing strategy. We spoke with him about the relationship between wine and its packaging and how it can help increase the value of an historic brand.
Read MoreTag Global design, Interview, Packaging, Restyling
Talking about biodynamic wine: Le Sincette
As Jacques Mell (Bio-Dynamie Conseil founder and Demeter France secretary) said: the French word “agriculture” is extraordinarily revealing, being made up of the prefix “agri” (farm) and “culture” (culture/cultivation).
And when talking about culture in the production of wine, one of the most complex subjects to explain is the cultivation of vines using biodynamic methods: knowledge of nature and its cycles, as well as the principles that govern the life of the soil and the vines in relationship to the influence of the stars, a complex culture that allows the wine to fully express the quality of the land.
But what is the proper vocabulary to talk about this level of complexity?
It’s all about combining love and respect for nature and the precision of the steps required to create a biodynamic wine with the need to inform consumers who possesses ever greater awareness and are more and more careful about the choices they make.
Tag Biodynamic, Brand, Global design, Packaging, Web site
by Marco Mancinelli
Berlucchi web site renewed from the collaboration between the Ocho Durando web agency (www.ochodurando.com) and SGA corporate & packaging design studio.
Read MoreTag Global design, Press, Web site
2012 - La Stampa
Vinitaly’s cronicles: close encounters
di Sergio Miravalle
Tag Press
Brand restyling, the Berlucchi experience
I eagerly accepted when I was asked to write an article for the new SGA blog about the important and delicate theme of the restyling of particularly renowned food farming and wine producing brands. In this new virtual informative space, I’ll be discussing what these brands represent in terms of our history, tradition and culture and looking at the symbolic and functional value their products have for their consumers and our society in general. So here are a few keys to fully understanding the recent restyling of one of the foremost brand names in the spumante market.
Dr Marilena Colussi is an expert in Consumer Sociology and Food Trends.
She recently conducted research entitled “Attitudes and behaviours of the wine consumer in relation to large-scale retail channels” commissioned by Veronafiere, Vinitaly 2012.
Tag Brand, Global design, Packaging, Restyling, Web site
