2011 - Franco Ziliani's Blog: Derbusco Cives
Derbusco Cives: a star is born in Franciacorta
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2011 - Wine and Design
Immersed in design
The first contact a consumer usually has with a wine is through the label, which means that design matters. We spoke to three design firms about their very different philosophies. Here, Massimiliano Hangler from SGA in Italy outlines their approach.
2008 - Oenographies: designing narrative itineraries
Midway between the process of design and the production process in the wine sector lie forms of this itinerary that show a certain degree of similarity. These itineraries are also ‘stories’: itineraries that encapsulate acts of narration.
Giovanni Baule is full professor of Industrial Design at the Faculty of Design at the Polytechnic School of Milan, where he also chairs the undergraduate course on Communications and Design and is deputy coordinator of postgraduate course on Industrial Design and Multimedia Communication.
Since 1985 he has edited Linea Grafica, a bimonthly magazine on graphics, visual and multimedia communication (XVII Premio Compasso d’Oro).
His main focus of interest is methodology of visual communication, design and research into multimedia systems of electronic publishing.
Tag Global design, Video
2009 - TOP
Fedrigoni TOP Applications catalogue
Label and back-label create sinuous, inter-linking play while also retaining their distinctive effectiveness, in turn achieved by the different paper media used.
Tag Press
2008 - Oenographies: Interaction between graphics and structures
“Wine is a real value that transcends reality” - Luigi Veronelli
The link between wine and aesthetic research has become increasingly clear and important over the past few decades. In the case of Piemonte’ wines, this evolution has been driven by companies or enlightened wine-producers whose prime aim has been to re-launch the production of high-quality wines, generating a phase of renewal that has laid the foundations for the development of its products, also in aesthetic terms. From this point of view, producers like Giacomo Bologna, Maria Borio, Angelo Gaja, Bruno and Marcello Ceretto, to mention just a few names, should be seen as pioneers of this phenomenon which has seen intense commitment to achieving excellence in every sense in Piedmontese wines. A variety of means, both analytical and aesthetic, are used to interpret wine, describing it through images or shapes. This exhibition aims to tell the story of how a label is designed and how much new and significant progress has been achieved by the wine-producing companies in our region.
Mercedes Bresso
President Piedmont Region
Tag Global design, Packaging
2008 - Torino: Oenographies - The design tells about the Piemonte territory's wine
The exhibition, cured by Giovanni Baule and Valeria Bucchetti for “Torino 2008 world design capital”, tells the evolution of graphic design applied to Piedmontese wine companies made by SGA.
Characteristic of SGA is the collaboration with artists of international reputation. For example the interaction with the artist Dimitris Kozaris in the project of Tenuta L’Illuminata.
Tag Global design
