Campari Wines

For the buisness unit Campari Wines we developed projects for: Riccadonna, Sella&Mosca, Enrico Serafino, Cinzano, Teruzzi&Puthod.

For Enrico Serafino, SGA worked on the sign. The square, universally used in semiology to represent the earth, was researched with the aim of probing its expressive potential. The result of this research was a family of signs in which the thickness of the stroke and the gesture of the stroke generate formal variations that, when applied to different references, underline the uniqueness of each wine. The graphic structure of the label expresses sobriety; the central sign is the protagonist, the flag on the left determined by the denomination of the products underlines the vertical axis, the strip at the bottom accommodates the brand and the value of the signature. (Winner of the Etichetta d’Oro International Packaging Competition Vinitaly 2008).

 

Activity: Branding, Packaging, Secondary Packaging, Restyling, Global Design e Naming

For Alta Langa Zero too, the minimalism adopted is absolute. A white square on a white background represents the type of product and gives the label its strong personality.
Within the range of projects developed for Campari Wines, of particular note are the “Arcidiavolo” Teruzzi & Puthod project, winner of the Etichetta d’Oro International Packaging Competition Vinitaly 2010 and the “Dimonios” Cannonau Riserva Sella & Mosca project.

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Campari Wines Enrico Serafino packaging Linea Top
Campari Wines Enrico Serafino packaging Classici Top
Campari Wines Enrico Serafino packaging Alta Langa
Campari Wines Enrico Serafino packaging Alta Langa Zero
Campari Wines Arcidiavolo closeup
Camapri Wines Arcidiavolo packaging
Campari Wines Dimonios packaging