“One thinks and acts as one dresses”. (Giacomo Balla)
It may seem paradoxical, but it is not. Form and substance, packaging and product, coexist in harmony, overlapping in many respects. The perception of the value of a product begins with the project’s ability to express its personality.
The creation of ideas is linked to the capacity to apply them based on technically complex aspects: the form of the objects, the characteristics of the materials, and the combination of different technologies bring about projects with the characteristics of uniqueness and individuality that the product must have to make its mark on the mind of the consumer.
