AB Selezione

Ever since she worked in their historic family business, Antonella Bocchino has always expressed a natural vocation for innovation and experimentation, backed up by expertise, intuition, an inexhaustible passion and an international vision.


Activity: Branding, Packaging, Comunicazione, Web e app

The new brand design had to respond to the objective of communicating the values, personality and mission that are already well established in the name of the new company. To emphasise the artisanal trait, we focused on the signed initials of Antonella Bocchino, while the natural vitality and elegance are visualized in a highly dynamic and refined sign.
The packaging project for the various lines was developed in coherence with the values of the brand identity and with the aim of ensuring immediate distinctiveness, clarity and memorability, and high level positioning to reflect the fineness and purity of the distilled products.



Moscati d'Italia