Gastronomy as culture: the debut of the first course of the Alta Scuola Veronelli.
A vision of oenology and gastronomy as cultural products; an approach to cuisine, to wine, to the vineyard and to tasting that favours research methods, critical examination, the assignment of meaning and value. All this is the common thread of the first specialisation course launched by the Alta Scuola Italiana di Gastronomia Luigi Veronelli, Walking through vineyards: places, people and culture of Italian wine, scheduled for the end of May at the Fondazione Giorgio Cini, on the island of San Giorgio Maggiore in Venice.
Andrea Alpi, a member of the Scientific Committee and educational director of the Alta Scuola Veronelli, and Andrea Bonini, director of the Seminario Permanente Luigi Veronelli and coordinator of the Alta Scuola Veronelli talk about the course.
Tag Cultural products, Gastronomy, Global design, Interview, Oenology
The new wine markets through the eyes of Luca Mazzoleni.
How can foreign consumers be won over more effectively? What are the most acknowledged virtues of Italian wines abroad? What communication approach should be adopted to respond appropriately to the evolution of the market? We put these and other crucial questions for those who operate (or intend to operate) on international markets to one of the leading experts in the sector in Italy, Luca Mazzoleni, selection consultant and salesman in the USA for many years and founder of UnoVino Wine Trading, a firm specialising in the brokerage of wine and food products to the main export destinations.
Read moreThe best educated, most cultured and brilliant journalist in Italy talks about himself. Interview with Cesare Pillon.
In the preface to the “Manuale di Conversazione Vinicola” (Wine Conversation Manual), the editor-in-chief of the Corriere della Sera, Luciano Ferraro, described him as follows: “Pillon has been writing about wine since the 1970s and is the best educated, most cultured and brilliant journalist in Italy by far.” We interviewed him: he told us about his passion for gourmet food and wine, the origins of his career, the state of specialised journalism today.
Read moreLabel Art: the laws of organization of visual information - Part 2
In the second part of Label Art, organised by the association “Gli Ergonauti” and Maria Teresa Tonutti, Paolo Bernardis, researcher in the field of visual perception and cognitive neuroscience at the University of Trieste, and Giacomo Bersanetti, designer and founder of SGA Wine Design, talk about the principles on which our perceptive system works before complex visual information.
Read moreLabel Art: a coming together of research, design and production - Part 1
Label Art, an event organised by the association “Gli Ergonauti” and Maria Teresa Tonutti, brought together Paolo Bernardis, a researcher and expert in visual perception and cognitive neuroscience at the University of Trieste, and Giacomo Bersanetti, designer and founder of SGA Wine Design, to discuss and explore the relationships between research, design and production.
Read moreWine Tourism and Hospitality: An analysis by Carlo Pietrasanta - Part two
Wine tourism: “the greatest opportunity for the world of wine in 25 years”. In the second part of our interview Carlo Pietrasanta, president of the Wine Tourism Movement, provides a snapshot of Italian wine tourism through successful international experiences.
Read moreTag Interview, Wine Tourism
Wine Tourism and Hospitality: An analysis by Carlo Pietrasanta, President of Movimento Turismo Vino
In this first part of our interview with Carlo Pietrasanta, president of the Wine Tourism Movement, we’ll discuss the hot topic of hospitality marketing. How do you integrate hospitality marketing with company marketing? What can it do for wine tourism? How much do new digital tools cost? What can the Wine Tourism Movement do to help the practise spread? Here’s where we stand…
Read moreTag Interview, Wine Tourism
On the Moscato trail with Antonella Bocchino, the lady of grappa
Antonella Bocchino in this interview tell us more about how “AB Selezione Italian Spirits” was born, why the Moscato grape variety and grappas are at the core of her project and about her aiming to collect different spirits, grappas and liqueurs representing the immense and diverse beauty of Italy and the best of italian craft distillation.
Read moreTag Global design, Interview, Packaging
Sartorial restyling for the Valdo Prestigio line.
The restyling of the Valdo Prestigio line for the ho.re.ca. sector is complete. A series of sartorial interventions with the aim of giving new lustre to this high quality Prosecco, while maintaining those identifying elements most appreciated by consumers. We look back over the restyling project with Mauro Bonetti, global marketing manager of Valdo Spumanti.
Read moreThe wine label, yesterday, today and tomorrow. An interview with Manlio Tonutti.
Manlio Tonutti, leading Tonutti Techniche Grafiche together with his children Maria Teresa and Marco, tells us about the history of the family business, now in its third generation. From the curious story of its foundation in the 1940s by his father, a naturally business-minded tailor, to the present day and plans for the future. Because innovation, diversification and technological evolution are the principles at the heart of this company’s philosophy as it continues to grow internationally.
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