by Marco Mancinelli
Berlucchi web site renewed from the collaboration between the Ocho Durando web agency (www.ochodurando.com) and SGA corporate & packaging design studio.
Read MoreTag Global design, Press, Web site
2012 - La Stampa
Vinitaly’s cronicles: close encounters
di Sergio Miravalle
Tag Press
Brand restyling, the Berlucchi experience
I eagerly accepted when I was asked to write an article for the new SGA blog about the important and delicate theme of the restyling of particularly renowned food farming and wine producing brands. In this new virtual informative space, I’ll be discussing what these brands represent in terms of our history, tradition and culture and looking at the symbolic and functional value their products have for their consumers and our society in general. So here are a few keys to fully understanding the recent restyling of one of the foremost brand names in the spumante market.
Dr Marilena Colussi is an expert in Consumer Sociology and Food Trends.
She recently conducted research entitled “Attitudes and behaviours of the wine consumer in relation to large-scale retail channels” commissioned by Veronafiere, Vinitaly 2012.
Tag Brand, Global design, Packaging, Restyling, Web site
2011 - Franco Ziliani's Blog: Derbusco Cives
Derbusco Cives: a star is born in Franciacorta
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2011 - Wine and Design
Immersed in design
The first contact a consumer usually has with a wine is through the label, which means that design matters. We spoke to three design firms about their very different philosophies. Here, Massimiliano Hangler from SGA in Italy outlines their approach.
2008 - Oenographies: designing narrative itineraries
Midway between the process of design and the production process in the wine sector lie forms of this itinerary that show a certain degree of similarity. These itineraries are also ‘stories’: itineraries that encapsulate acts of narration.
Giovanni Baule is full professor of Industrial Design at the Faculty of Design at the Polytechnic School of Milan, where he also chairs the undergraduate course on Communications and Design and is deputy coordinator of postgraduate course on Industrial Design and Multimedia Communication.
Since 1985 he has edited Linea Grafica, a bimonthly magazine on graphics, visual and multimedia communication (XVII Premio Compasso d’Oro).
His main focus of interest is methodology of visual communication, design and research into multimedia systems of electronic publishing.
Tag Global design, Video
2009 - TOP
Fedrigoni TOP Applications catalogue
Label and back-label create sinuous, inter-linking play while also retaining their distinctive effectiveness, in turn achieved by the different paper media used.
Tag Press
