Bellavista: a vocation for excellence
According to Mattia Vezzola, it was a professional and personal matter that together took him to Bellavista and the attainment of the heights of quality in expressing the absolute uniqueness of identity and style of a company and a product.
A result achieved through the perfect integration between the various elements involved: “… I have always maintained that the people who collaborate with a company must not limit themselves to giving their professional service, but must feel part of the project of growth, really taking part as a privileged person within the project. That means being able to create themselves, together with the owners, the idea of the corporate brand…”
The importance of image in the start-up phase: the Rocca d'Orcia project
Faced with a well-crafted image of an activity or product, we react positively and are attracted by it: we want to find out more about what we like.
Through the image, we get a preview, a story about what we’re being offered; the decision to give it a name and a symbol are therefore crucial in defining the identity of a brand.
Fan FranciacortAppassioNati: an unconventional approach for the territory of Franciacorta
FAN FranciacortAppassioNati is an association that was formed one evening over a flûte of Franciacorta - it could not have been otherwise - by a group of seven young people, two girls and five boys, with a passion for their territory and lots of get-up-and-go.
Read MoreTag Naming
Marketing a wine according to Angelo Gaja
Marco Senaldi met with Angelo Gaja to ask him about his opinions on how to create a brand with a wine and what’s his idea of a winning marketing strategy. We spoke with him about the relationship between wine and its packaging and how it can help increase the value of an historic brand.
Read MoreTag Global design, Interview, Packaging, Restyling
Talking about biodynamic wine: Le Sincette
As Jacques Mell (Bio-Dynamie Conseil founder and Demeter France secretary) said: the French word “agriculture” is extraordinarily revealing, being made up of the prefix “agri” (farm) and “culture” (culture/cultivation).
And when talking about culture in the production of wine, one of the most complex subjects to explain is the cultivation of vines using biodynamic methods: knowledge of nature and its cycles, as well as the principles that govern the life of the soil and the vines in relationship to the influence of the stars, a complex culture that allows the wine to fully express the quality of the land.
But what is the proper vocabulary to talk about this level of complexity?
It’s all about combining love and respect for nature and the precision of the steps required to create a biodynamic wine with the need to inform consumers who possesses ever greater awareness and are more and more careful about the choices they make.
Tag Biodynamic, Brand, Global design, Packaging, Web site
