L’Arena: Amarone on the trail of Ulysses, 700 step up to the challenge.

«Designing a label and creating a wine have much in common with the figure of Ulysses», explains the wine designer Giacomo Bersanetti. «it takes subtlety in invention, the courage to shift one’s point of view, curiosity and the ability to convey authentic contents of value. The winning design, with the talent of extreme synthesis, uses colour as light: it is highly evocative and invites a lover of Amarone to establish a more intimate experience with the wine».

Tag Press

Label Art: the laws of organization of visual information - Part 2

In the second part of Label Art, organised by the association “Gli Ergonauti” and Maria Teresa Tonutti, Paolo Bernardis, researcher in the field of visual perception and cognitive neuroscience at the University of Trieste, and Giacomo Bersanetti, designer and founder of SGA Wine Design, talk about the principles on which our perceptive system works before complex visual information.

Tag Interview, Label, Packaging

Label Art: a coming together of research, design and production - Part 1

Label Art, an event organised by the association “Gli Ergonauti” and Maria Teresa Tonutti, brought together Paolo Bernardis, a researcher and expert in visual perception and cognitive neuroscience at the University of Trieste, and Giacomo Bersanetti, designer and founder of SGA Wine Design, to discuss and explore the relationships between research, design and production.

Tag Interview, Label, Packaging

The label as the primary vehicle of storytelling

“When telling the story of wine, its personality and its values, while a series of coherent and accurately integrated languages and marketing activities remain essential, the label and the bottle is still the true protagonist.”

Giacomo Bersanetti, art director and founder of SGA Wine Design, tells his vision of wine Storytelling during the speaker’s corner of wine2wine 2016.

Tag Global design, Packaging