12 / 16 / 2016

The label as the primary vehicle of storytelling

“When telling the story of wine, its personality and its values, while a series of coherent and accurately integrated languages and marketing activities remain essential, the label and the bottle is still the true protagonist.”

Giacomo Bersanetti, art director and founder of SGA Wine Design, tells his vision of wine Storytelling during the speaker’s corner of wine2wine 2016.

Read More

Tag Global design, Packaging

11 / 28 / 2016

Wine Tourism and Hospitality: An analysis by Carlo Pietrasanta - Part two

Wine tourism: “the greatest opportunity for the world of wine in 25 years”. In the second part of our interview Carlo Pietrasanta, president of the Wine Tourism Movement, provides a snapshot of Italian wine tourism through successful international experiences.

Read More

Tag Interview, Wine Tourism

10 / 20 / 2016

10 / 13 / 2016

Wine Tourism and Hospitality: An analysis by Carlo Pietrasanta, President of Movimento Turismo Vino

In this first part of our interview with Carlo Pietrasanta, president of the Wine Tourism Movement, we’ll discuss the hot topic of hospitality marketing. How do you integrate hospitality marketing with company marketing? What can it do for wine tourism? How much do new digital tools cost? What can the Wine Tourism Movement do to help the practise spread? Here’s where we stand…

Read More

Tag Interview, Wine Tourism

10 / 03 / 2016

09 / 20 / 2016

09 / 12 / 2016

07 / 07 / 2016

06 / 22 / 2016

06 / 16 / 2016

On the Moscato trail with Antonella Bocchino, the lady of grappa

Antonella Bocchino in this interview tell us more about how “AB Selezione Italian Spirits” was born, why the Moscato grape variety and grappas are at the core of her project and about her aiming to collect different spirits, grappas and liqueurs representing the immense and diverse beauty of Italy and the best of italian craft distillation.

Read More

Tag Global design, Interview, Packaging