Label Art: the laws of organization of visual information - Part 2

In the second part of Label Art, organised by the association “Gli Ergonauti” and Maria Teresa Tonutti, Paolo Bernardis, researcher in the field of visual perception and cognitive neuroscience at the University of Trieste, and Giacomo Bersanetti, designer and founder of SGA Wine Design, talk about the principles on which our perceptive system works before complex visual information.

Tag Interview, Label, Packaging

Label Art: a coming together of research, design and production - Part 1

Label Art, an event organised by the association “Gli Ergonauti” and Maria Teresa Tonutti, brought together Paolo Bernardis, a researcher and expert in visual perception and cognitive neuroscience at the University of Trieste, and Giacomo Bersanetti, designer and founder of SGA Wine Design, to discuss and explore the relationships between research, design and production.

Tag Interview, Label, Packaging

The label as the primary vehicle of storytelling

“When telling the story of wine, its personality and its values, while a series of coherent and accurately integrated languages and marketing activities remain essential, the label and the bottle is still the true protagonist.”

Giacomo Bersanetti, art director and founder of SGA Wine Design, tells his vision of wine Storytelling during the speaker’s corner of wine2wine 2016.

Tag Global design, Packaging

Wine Tourism and Hospitality: An analysis by Carlo Pietrasanta - Part two

Wine tourism: “the greatest opportunity for the world of wine in 25 years”. In the second part of our interview Carlo Pietrasanta, president of the Wine Tourism Movement, provides a snapshot of Italian wine tourism through successful international experiences.

Tag Interview, Wine Tourism

Wine Tourism and Hospitality: An analysis by Carlo Pietrasanta, President of Movimento Turismo Vino

In this first part of our interview with Carlo Pietrasanta, president of the Wine Tourism Movement, we’ll discuss the hot topic of hospitality marketing. How do you integrate hospitality marketing with company marketing? What can it do for wine tourism? How much do new digital tools cost? What can the Wine Tourism Movement do to help the practise spread? Here’s where we stand…

Tag Interview, Wine Tourism