Guido Berlucchi
The global identity project for Berlucchi is a particularly complex and articulated theme. It involves a process in which we reconfigured the brand architecture of the lines that make up the product portfolio, and in doing so, we carefully defined the positioning of each product. For each line we developed a specific mood to which the design of the communicative elements then referred: from the company stands, to fair displays, and commercial products, editorial supports, and the website.
Activity: Branding, Packaging, Secondary Packaging, Restyling, Global Design
- Fedrigoni Terzo Posto Tridimensions 2009 Palazzo Lana
