08 / 03 / 2013

Identity, evolution of architecture

Architecture can mould the future, the future choices, the gaze encountering an architectural reality always involves memory, architecture is memory, which excites us and prompts us to seek out and find these emotions in objects of memory.

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Tag Global design, Toscana

21 / 09 / 2012

The importance of image in the start-up phase: the Rocca d'Orcia project

Faced with a well-crafted image of an activity or product, we react positively and are attracted by it: we want to find out more about what we like.
Through the image, we get a preview, a story about what we’re being offered; the decision to give it a name and a symbol are therefore crucial in defining the identity of a brand.

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Tag Brand, Naming, Toscana