Label Art: the laws of organization of visual information - Part 2
In the second part of Label Art, organised by the association “Gli Ergonauti” and Maria Teresa Tonutti, Paolo Bernardis, researcher in the field of visual perception and cognitive neuroscience at the University of Trieste, and Giacomo Bersanetti, designer and founder of SGA Wine Design, talk about the principles on which our perceptive system works before complex visual information.
Read moreLabel Art: a coming together of research, design and production - Part 1
Label Art, an event organised by the association “Gli Ergonauti” and Maria Teresa Tonutti, brought together Paolo Bernardis, a researcher and expert in visual perception and cognitive neuroscience at the University of Trieste, and Giacomo Bersanetti, designer and founder of SGA Wine Design, to discuss and explore the relationships between research, design and production.
Read moreThe label as the primary vehicle of storytelling
“When telling the story of wine, its personality and its values, while a series of coherent and accurately integrated languages and marketing activities remain essential, the label and the bottle is still the true protagonist.”
Giacomo Bersanetti, art director and founder of SGA Wine Design, tells his vision of wine Storytelling during the speaker’s corner of wine2wine 2016.
Read moreTag Global design, Packaging
On the Moscato trail with Antonella Bocchino, the lady of grappa
Antonella Bocchino in this interview tell us more about how “AB Selezione Italian Spirits” was born, why the Moscato grape variety and grappas are at the core of her project and about her aiming to collect different spirits, grappas and liqueurs representing the immense and diverse beauty of Italy and the best of italian craft distillation.
Read moreTag Global design, Interview, Packaging
The wine label, yesterday, today and tomorrow. An interview with Manlio Tonutti.
Manlio Tonutti, leading Tonutti Techniche Grafiche together with his children Maria Teresa and Marco, tells us about the history of the family business, now in its third generation. From the curious story of its foundation in the 1940s by his father, a naturally business-minded tailor, to the present day and plans for the future. Because innovation, diversification and technological evolution are the principles at the heart of this company’s philosophy as it continues to grow internationally.
Read moreProjects that turn back the clock: Prunotto.
SGA realises a new project for the Reserve of the high end line of one of Piedmont’s most prestigious historical wineries, among the most qualified in the Barolo region, owned by Antinori.
Read moreTag Packaging
Bottles and battles. The story of Guido Berlucchi told by the mind behind the success.
An interview with Franco Ziliani, unanimously considered the “father of Franciacorta”. Together with Guido Berlucchi and Giorgio Lanciani, in 1955 he founded Guido Berlucchi of Borgonato, Brescia, and had the idea for Pinot di Franciacorta 1961, the first wine produced using the classic method in the territory.
Read moreWine2wine: how to improve the image and consolidate the brand in the world of wine.
Interview with Giacomo Bersanetti, Senior Art Director of SGA Corporate and Packaging Design by wine2wine.
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